More than any other part of a business, the way firms acquire new clients has seen the greatest volatility. This too is driven by the level of control shifting to clients. Where brands once managed how perception was created and messages disseminated, the model has flipped.

Historically, the corporate model has been structured so that a war chest of money was set aside and dedicated to advertising and media. Firms invested in promoting the brand with catchy phrases, gripping value propositions, or entertaining advertisements. Meanwhile, most consumers were inclined to do business as usual. We have done business with the major firms’ year after year-whether we loved them or not-because, well, it's what we knew. 

What we explain new clients is that now technology has put exponential control squarely in the hands of each and every one of us as we determine the brands we choose to work with. Make no mistake; expectations of that relationship are at an all-time high. We're acutely aware of the ability of a brand to engage with us in every channel because we experience it every day.

With our expertise, we assist firms in acquiring new major clients that can help them gain more new business. Client acquisition for some firms can be the most challenging part but we hold our client’s hand throughout the process and that too either on a varying or fixed fee depending on what they are after or their budget is.